Branded Campaign and sponsored complimentary fares

Client: Rims (Risk Insurance Management Society) and Liberty Mutual

Results:

Unprecedented convention advertising domination via outdoor media pedicabs during massive Rims 2008 convention. Strong brand leadership built by using unique convention outdoor advertising media.

Full ad campaign

Client: I-Flow Corporation

Product: Proven

Summary:

I-Flow used our full ad campaign service 3 different times in 2007 during their exhibition at the San Diego Convention Center. Each time, they wanted us to be part of their ad campaign and hand out promotional coffee cards to the conventioneers, tell them what the booth number to get the complimentary coffees, provide complemantery rides to their prospects and tell them who sponsors their ride, and build brand awareness with branded pedicabs plus drivers’ t-shirts.

Objectives:

- Stand out from the other exhibitors and increase impact on primary target.
- Increase booth traffic.
- Aware %80 of the conventioneers about “Proven” before they walk into the convention center.
- Increase name recognition by reaching thousands of potential customers outside of the convention center.

Results:

- Branded YellowBikeCabs with drivers wearing promotional t-shirts located at the main walk ways to the convention center enterances and by the major hotels next to convention center. BikeCabs highly maintained the brand image.

- In 3 days thousands of promotional cards were put in the hand of conventioneers.
- All rides between convention center and Gaslamp area were free for surgeons and nurses, sponsored by I-Flow.
- Visible brand name on the BikeCabs and driver’s uniforms stood out in the crowd.
- Caused booth traffic as well qualified leads.

Summary:

M&M company was going to have a conference at the SD Convention Center and after the conference have a cocktail and party at a local night club in Gaslamp Quarter. They did not want their guest to walk to the night club. They wanted us to transport their guest with the branded 20 bike cabs for 2 hours.

Brief:

Stand out in the crowd and build an impression on their customers. Transport their guest with environmentally-friendly vehicles in a memorable and unique way.

Result:

- Hundreds of people were succesfully transported and they had fun.

- Visible mode of transport stood out in the crowd and reached hundreds of people in a personel level.

- Due to our success, M&M Company has already booked us again for their next event.

Client: Denali Software Inc.

Summary:

Denali contacted to sponsor 20 of our bike cabs and drivers for their upcoming convention in San Diego. They wanted us to highly expose their brand name around the convention center for 3 days. They were also sponsoring a major party in a night club in Gaslamp Quarter and they wanted us to take their guest home from the club at night.

Brief:

- Make sure all the convention attendees see the brand name.
- Increase name recognazition and impact on primary target.
- To source new sales leads.

Result:

Campaign successfully ran for 3 days. Their customers and prospects were transported to their hotels from the night club till 2.00am in a fun and attractive way.

Location: Imperial Beach

The U.S. Open Sandcastle Competition attracts an estimated crowd of 350,000 people. YellowBikeCab was the official bikecab company of this event. We provided unlimited rides to visitors between parking lots and the beach with very low rates. In 2 days hundreds of people were transported.

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