Objectives:
Is to create a unique, engaging and thought-provoking concept
to generate buzz around the Convention Center.
Using a creative and innovative convention ad media to reach
thousands of potential customers. AMD is introducing their
new Vision Brilliant HD products at their special event location
during Comic-Con 2011. They want to drive
qualified leads and prospects to their special event and aware
convention attendees about their new products. Solution was
pedicab outdoor!
Execution:
12 of the 6 sheet displayed super advertising pedicabs
wrapped up with AMD brand and messages and became
ready for the show. Brand ambassadors dressed
with uniforms provided by AMD, their mobile billboard
and pockets filled up with information cards and
fliers. Finally, eye-catching shinny bicycle taxis
are on the road and offering free rides to convention
attendees on behalf of AMD.
