Execution
Yellow Bike Cab drivers (brand ambassadors) wore the elegant
Elster t-shirs and hats and located right in front of the
convention center with their shiny pedicabs. All day long
they offered free rides to convention center delegates and
told them the rides were sponsored by Elster. On one of the
nights, our young and energetic drivers also transported guests
of Elster to a night club in Gaslamp form the convention center.
Results:
This campaign was a big hit and many people enjoyed the free
rides. Fully wrapped pedicabs created a large presence around
the convention center. Elster had a busy booth trafic and
they said that this was the best sponsorship they have ever
done. There was no other media out there doing what we were
doing. Once again, our unique service pleased another exhibitor.
