Euflexxa® is similar to the HA found in
healthy knees. When Euflexxa® is injected into the knee,
it replenishes the HA in the knee and helps restore the ability
of the synovial fluid to cushion, lubricate, and protect the
knee.
Objectives:
Euflexxa wants to stand out in the crowd and put their message
out there during great AAOS convention and exhibition at the
San Diego Convention Center. Primary objective is to create
booth traffic and build brand leadership by using unique outdoor
advertising media.
Strategy:
20 Shinny pedicabs with Euflexxa messaging on them strategically
located around the convention center for 3 days during AAOS
massive convention where 20.000 delegates were attending from
all over the world. Our team worked tirelessly providing complimentary
rides to anyone attending this convention for 3 consecutive
days 8 hours a day. Key Messaging: Brand ambassadors (drivers)
told attendees “Euflexxa welcomes you to San Diego,
please visit our booth today and catch a free pedicab ride"
At the same time 5000 promotional postcards were distributed.
Pedicabs played an important role to promote Euflexxa brand
around the convention center.
