I-Flow Corporation Advertising Campaign:

Summary:

I-Flow used our full ad campaign service 3 different times in 2007 during their exhibition at the San Diego Convention Center. Each time, they wanted us to be part of their ad campaign and hand out promotional coffee cards to the conventioneers, tell them what the booth number to get the complimentary coffees, provide complemantery rides to their prospects and tell them who sponsors their ride, and build brand awareness with branded pedicabs plus drivers’ t-shirts.

Objectives:

- Stand out from the other exhibitors and increase impact on primary target.
- Increase booth traffic.
- Aware %80 of the conventioneers about “Proven” before they walk into the convention center.
- Increase name recognition by reaching thousands of potential customers outside of the convention center..

Results:

- Branded YellowBikeCabs with drivers wearing promotional t-shirts located at the main walk ways to the convention center enterances and by the major hotels next to convention center. BikeCabs highly maintained the brand image.

- In 3 days thousands of promotional cards were put in the hand of conventioneers.
- All rides between convention center and Gaslamp area were free for surgeons and nurses, sponsored by I-Flow.
- Visible brand name on the BikeCabs and driver’s uniforms stood out in the crowd.
- Caused booth traffic as well qualified leads.