Nutrisoda
Advertising Campaign:
Summary:
Nutrisoda is a new product launching in San
Diego, their target audience is the health conscious people
but like to drink soda. They would like to introduce this
new product to the San Diego Gays and Lesbians festival attendees
and visitors around Balboa Park where event is held for 2
days. Their idea is to use Pedicabs to create brand awareness
and support Balboa Park at the same time by donating $5 toward
the reforestation of Balboa Park with every free ride.
Execution:
- 4 fully
wrapped Pedicabs offered free rides and hand out promo cards
for 7 hours.
- Drivers educated riders and informed them about this new
product.
- Drivers told riders that their ride sponsored by Nutrisoda
and Nutrisoda would donate $5 for reforestation of Balboa
Park.
