Richard Walker’s Restaurant Advertising Campaign:

Summary:

RW needs a unique outdoor advertising media to drive more patrons to their beautiful Pancake House in the middle of Downtown.

- They had a concern about the other mobile billboards that they used and did not provide enough exposure for what they paid.

- They also needed to distribute some coupons and brochures to visitors of SD everyday. What would be an affordable outdoor advertising media for them?

Execution:

10 fully wrapped eye-catching mobile billboards (pedicabs) reserved for 3 months to run everyday in Downtown San Diego in high-traffic streets and tourist areas.

- Promotional brochures placed on the Pedicabs and distributed by our brand ambassadors (drivers) for 3 months.

- Drivers recommended this restaurant to those asking for a good breakfast place.

- Drivers took patrons to restaurant’s door step.

Results:

Sure to turn your head to these pedicabs and look twice. Great impression rate and respond to this campaign helped RW to generate more sales.