Seaport
Village Outdoor Advertising Campaign:
Summary:
Seaport Village is one of San Diego’s
best-known tourist destinations (also well known for its waterfront
shopping and dining). During the difficult time of the economy
in 2009, Seaport Village needed to attract tourist to their
restaurants and shops in summer months.
Execution:
3 different artwork designs are used on 10 fully wrapped
pedicabs for this ad campaign for 4 months.
- Each
artwork design matched along with driver's t-shirt.
- Each
Pedicabs carried and distributed hundreds of brochures, discount
coupons and promos.
- Our
brand ambassadors (drivers) educated tourist about Seaport
Village and brought hundreds of people to area.
