USAE
Custom News, Nashville and Houston Convention Center Advertising
Campaign:
YOU READ IT WHERE… USAE OF COURSE…
Summary:
USAE is a well known convention paper showing
daily news about convention exhibitors, sponsors, and organizations.
Nashville and Houston Convention Centers are also sponsors
and exhibitors of this event. USAE must distribute their big
sized and thick daily special papers to convention attendees
for 4 days about 8 hours a day. They also need an outdoor
advertising media to create brand awareness around the convention
center and major convention hotels.
Brief:
- With Field marketing strategy distribute the USAE daily
papers.
- Drive
more qualified customers to boots of USAE, Nashville, and
Houston.
- To source
new sales leads.
Execution:
30 fully
wrapped Pedicabs with news paper distribution baskets attached
to them serviced around the convention center for 4 days.
Hundreds of papers were handed out to conventioneers.
- “Green Ride” Pedicabs sponsored
by Nashville, Houston and USAE lined up and shuttled ASAE
delegates to and from convention hotels to the San Diego Convention
Center. Complimentary ride tickets were available at the sponsor’s
booths.
- Brand Ambassadors (drivers) wore Houston
promo t-shirts during these 4 days.
