Vertex Pharmaceutical Advertising Campaign:

NO NEED TAXI TODAY, GREEN FRIENDLY VERTEX PEDICABS WILL TRANSPORT YOU FOR FREE!

Summary:

Huge pharmaceutical conventions with hundreds of exhibitors/companies attending those are trying to market and introduce their product/services. In this highly competitive environment how would Vertex stand out from others, what kind of outdoor advertising media would be most useful for them, and what kind of convention advertising campaign they should execute?

Execution:

10 fully wrapped branded pedicabs used for this convention advertising.

- Drivers those are our Brand Ambassadors wore Vertex promotional t-shirts and provided unlimited free rides to attendees of this Pharmaceutical Convention between major convention hotels and convention center.

- This unique outdoor advertising strategy used for 3 days offering total of 30 hours free transportation and 40 hours of exposure.

What our clients said?

-Thanks again for your excellent service this week. I have received numerous compliments on the pedicabs ad especially on how friendly your drivers are. Thanks again. Zach. (Marketing Manager).

-Thanks for all your help this week the p-cabs were a big hit for the company. Bob.